We’re sure it hasn’t taken you long to realise that since the arrival of that small issue… you know, Covid 19, it’s more vital than ever to have a website for your business. If you have been putting off a new web design or website then there may not be a better time to improve your companies online presence than right now.
It won’t take much for you to realise that those companies that have gone digital are adapting better to the crisis than those who haven’t.
Any successful business will prioritise great online experiences, after all, 47% of people will visit a companies website before making a purchase.
The secret is that you don’t need to be a massive company to look like one. All you need is a professional & functional website to wow consumers into a great online experience.
So how do you adapt and grow your business during this time? Here’s 5 tips on how to stay a float during and post the pandemic.
“DESIGN IS INTELLIGENCE MADE VISIBLE.” – ALINA WHEELER, AUTHOR
A good web design gives your audience confidence in your product or services. It sets the tone for what you can offer. Whether you have 1, 5 or 500 employee’s, a professional website is a no-brainer. First impressions are vital.
2. Search Rankings
‘SOCIALS MAY BE SEXY, BUT SEO PAYS THE BILLS’ – FATJOE
Although you’d think online users have more time on their hands, we, us people, still hate wasting it. It’s vital to be one of the first search results in a search engine. The difference in being on the first and second page of Google can make or break your business.
By nailing your SEO strategy right from the get go, you’ll boost your site’s domain authority and stay above your competition for a longer period of time.
‘CONSISTENCY WILL BREED SUCCESS’ – UNKNOWN AUTHOR
Your customers should be able to recognise your company without any obvious branding. Whether it’s on a red background, white background or glowing outside a restaurant, if you see a golden M, we all know your next thought will be McDonalds.
Creating a strong brand will secure you repeat custom, increase awareness and help you become a prominent player in the industry
4. Open for business.
“NO ONE CARES HOW MUCH YOU KNOW, UNTIL THEY KNOW HOW MUCH YOU CARE” – THEODORE ROOSEVELT
Show your customers that you’re still open for business. Continue to create and share content to show your customers that you’re still here and you don’t plan on going anywhere either! Successful businesses prioritise their customers. Some of you may not be able to be with them in the flesh but an engaging online presence shows them that you haven’t forgotten about them.
5. Sell online.
“SELLING STUFF IS EASY. ALL YOU GOTTA DO IS GIVE AWAY STUFF THAT MAKES PEOPLE HAPPY… AND THEN SELL STUFF THAT MAKES ‘EM EVEN HAPPIER’ – FRANK KERN
For many, working from home is still the norm and much safer than trying to maintain social distancing protocols. Any online business will adapt much easier than any business that is there in the flesh. Think about it, whilst all the high street shops came to a stand still, online platforms such as Amazon, Just Eat and Deliveroo continued to profit. That being said selling physical products online with an eCommerce website can future proof your business.
Although Covid-19 has us all on our last nerve, it doesn’t mean it has to negatively impact your business. Going digital will not only keep your business afloat but future proof it for the times to come.
For the smaller companies out there, the playing field has been evened out. A business of less than 10 can look like a business of over 20, simply because of a great design.
If you would like Dash Media to build you a website or convert your existing one, we’d love to hear from you or feel free to visit our portfolio.